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Experience Management(CEM) Every month I try to write an article on creative, strategic or newly tested Internet Marketing strategies. I have dedicated myself to always exploring new ways to market. This always helps in gaining an edge in an extremely competitive Internet market. This month I have been testing the effectiveness of creating a sound customer experience through customer service oriented emails. I am not using any CRM tools like Seibel, Right Now, Oracle etc... I do not know what the customer bought, what they are thinking about buying or if they are upset at the company. I am using some of the methods I was taught in offline sales and customer management. I worked at Circuit City, Rooms To Go, Brandsmart and City Furniture. I was a top 10 salesmen and in management. I had excellent training in Customer Service Management especially with Circuit City and City Furniture. I experienced success with a short email I wrote
to customers who had been called by salesmen repeatedly. These customers
initial contact was from filling out a form on the Internet. These
were not customers who clicked on a pay per click text ad. They
were from standard or organic search. Standard search customers
has proven to be a higher revenue customer in every research that
has been done. But why do companies and individuals still shy away
from creating standard search engine marketing campaigns. Search engine marketing is the art and science of
achieving high rankings in search engines and directories based
on their dynamics and ever changing search algorithms. Search engine
marketers use proven techniques, methodologies, technology, software
and experience to gain search engine visibility. Search engine marketing
starts at understanding the clients target audience and marketing
goals. - A $39 submit to 1500 search engines solution Although no single marketing strategy is sufficient
to build a long-term business plan, when it comes to the Internet,
ranking high in the search engines searches is the Number 1 place
to start. There is no sense even attempting to do business online
if no one can find your web site. -A SEO HTML Editor Everyday millions of people use search engines looking
for product or services to buy. If your website is not in the top
20 searches you are losing valuable customers and revenue. CyberAtlas
reports that 56 percent of Internet users don't bother
looking through more than two pages of results on search engines.
The fact is your competitors who are in the top 20 are taking your
customers and revenue. The smartest marketing campaign a company
with marketing intelligence can create is Search Engine Marketing.
The importance of search engine marketing is paramount to your website's
long term growth, increased revenue and competitive advantage. Many companies feel the best way to gain traffic
to a website is through TV, Magazine or Banner Ads but that is far
from true. The Meta-Group (Business Intelligence)
reported that search engine marketing is the best way to gain traffic
to your website. • Targeted Traffic What are the challenges of a search engine marketer?
If you search for almost any keyword phrase there will be between
50,000 and 200 million keyword results. A SEM's goal is to get your
website ranked in the top 20 in these searches. Everyday there are
1 million new websites added to search engines that a SEM has to
contend with. In addition search engines constantly upgrade their
search technology for better more accurate user searching. Hence,
these changes affects the algorithms of website rankings and create
additional challenges. Similarly directories change guidelines for
user search usability. SEM's have to make quick adjustment sometimes
daily to keep pages ranked. It takes up to 3 months to get ranked in some of
the top search engines. No two search engine search algorithms are
the same. This means each search engine has their own individual
methodology of ranking websites. This uniqueness makes search engine
marketing extremely challenging. Back in the day you could bulk
submit to search engines and get a top 20 ranking. Now search engines
have their own technology that bans this type of submission and
can potentially ban a website for life. SEM is one of the best investments for marketing
your site on the Internet. The top research companies have reported
this information for years. So please make sure you create a sound
lifetime strategy for SEM. I guarantee you will find it one of the
most cost effective ways to reach your goals. |